If you don’t already have a blog, then this is the year to start one. If you have a blog and aren’t using social media to grow your blog traffic, then you need to give that a second look, too. These things will only help get your voice and fresh perspective out there.
These six things never fail when it comes to building your online traffic to your desired place:
1. Create Relationships
This principle translates from offline to online and it will never go away. There is no bad thing that can come from it. You will help people in life through what you have to say. Plus, meeting new people is just fun.
Action Item: Take the time to respond to your readers, whether you do it constantly or have to be more intentional and just take a day to talk with your readers. However you make it happen, it is essential to hear where your blog readers are at.
Writing more brings more traffic and strengthens relationships. It brings people back to your sites and builds trust from your readers. Consistency is essential to everyday, offline life as well. Relationships get better as more time is spent cultivating them. It just works. Consistency is a good thing in every close relationship. It brings familiarity and ease.
Action Item: Commit to writing a certain amount of times per week and stick to it. Monitor what happens for one month to your blog traffic and then change your schedule accordingly.
3. Irresistible Content
People follow leaders with vision and ones who speak something worth listening to. If you have great content, people will come back daily to see what you have to say.This step takes time, energy and research. You have to be willing to put some time in to make sure this is present on your online spaces. You have to make sure your content is worth a second, third and fourth look.
Action Item: Decide what you want to write about and who you are as a person. Communicate to your blog readers who you are and then stay within the guidelines to deliver irresistible content. It will also help that your readers will already know what your content will be about.
4. Renewed Focus
If focus has lacked in the past, it is time to renew it. Some people will argue that when you don’t concentrate on a goal that it is easier to happen. I believe that focus brings results in every situation. Write down what you want to accomplish and go after it like never before.
Action Item: Use this step to renew your passion for writing. For one month, focus on what is happening and watch what happens to your content, your blog traffic, your readers and you as a person. Whatever you end up focusing on might be a good indication of what your passion is.
Make it pretty. In 2013 people expect a beautiful online experience as well. Use photos, improve placement and take a second look at your design and logos. Put yourself in the reader’s position. Try to look through their eyes and improve your design to make it an easier reader experience.
Action Item: Get feedback from your readers. Identify 5 people to comb through your blog and give you honest feedback on the feel, functionality and ease of your blog. Use this information to reevaluate where your online spaces are.
Make it easy on your readers to find your great content on your blog. The last thing that you want to do is to make it difficult for your readers to find the things that you spend your valuable time on. Searchability isn’t the main thing, but it will help grow your blog much quicker than not being aware of search engine optimization at all. Take steps towards researching the best SEO practices.
Action Item: Setting up Google Analytics to see how people are already finding your site and submitting a sitemap to Google Webmaster Tools to make it easier for google to find you are great places to start. You can also use plugins such as Jetpack to see what is going on with your blog behind the scenes.
Hopefully there is something in this post that will help you grow your online community into something more, or maybe you are already on your way. These are just some things that have helped me along the way. With blog traffic growing by leaps and bounds every year, it is more important than ever to get it right.
How have you increased blog traffic in the past? You can leave a comment below.