Adam Kirk Smith
Author · Speaker · Business Coach
The A5 Model
Focus on the right things. Build the right business.
Most business owners are brave enough to start.
Very few are focused enough to grow.
The A5 Model gives you the plan, the people, and the priorities
to finally work on your business — not just in it.
A framework built from lived experience
The A5 Model isn’t theory. It was forged inside real stores, through real hardship — a location that closed, a store that grew from $600K to over $2 million, and a pandemic that reordered everything.
Five areas. One sequence. A clear path from where you are to where you want to be.
Every business that thrives masters these five things
Your plan. A clear definition of success, a structure for how to get there, and the systems that keep everything moving when you’re not in the room.
The feeling you create. When customers feel truly seen, they return, they refer, and they become your best marketing. Team training included.
Bringing the right people through the door. Community-first, relationship-driven marketing that fits your market and your budget.
Having what your customers came for. Smarter buying decisions that reduce waste and increase your average transaction value.
Measuring what matters and adjusting. Clear KPIs, honest accountability, and the courage to change what isn’t working.
Jacksonville, IL
I didn’t read about this.
I lived it.
I owned a store that closed. Then I built one from $600K to over $2 million in annual revenue. I raised a family through all of it, survived COVID as a business owner, and turned 40 with a clarity I wish I’d had at 30.
What I learned: you can have a great business and a great life. But only when you cut out everything that doesn’t matter and ruthlessly protect what does.
That’s what I teach.
Three ways to apply the A5 Model
Pricing is tailored to your business and goals. Reach out and we’ll find the right fit together.
A half-day live or in-person experience. Walk away with a clarity snapshot — a one-page A5 plan showing exactly where to focus first.
- 90-min to half-day format
- Live or virtual delivery
- One-page A5 clarity plan
- Q&A and open discussion
- Available as keynote for events
A 90-day coaching program. Build your full A5 plan, work through it together, and have a partner holding you accountable.
- Monthly strategy sessions
- Bi-weekly accountability check-ins
- Custom A5 business plan
- Team training support
- Direct access between sessions
A full 12-month engagement. The complete transformation — from where you are now to a business and life you’re proud of.
- Everything in the Accelerator
- Deep team training & culture work
- Marketing & inventory consulting
- Monthly results review
- Year-end strategic roadmap
“People aren’t just your greatest asset — they’re your greatest strategy.”
— Adam Kirk Smith
Start with bravery.
Grow with focus.
The Bravest You gave readers the courage to show up and step into the life they were meant to live. It was the beginning of the conversation.
The A5 Model is the next chapter — for the business owner who has the bravery but needs the blueprint.
Two books. One through line. A life built on purpose.
Ready to focus on
the right things?
Whether you want a workshop for your team, a keynote for your event, or a coaching partner for the long game — let’s talk.
Reach Out to Adam