Do you have a favorite podcast? I know I do. Maybe you’re even thinking of starting one? If so, here’s what I have learned from having my own: [Read more…] about Here Is What I’ve Learned from Having a Podcast for the past Two Years
Your mission statement rocks! Hooray! (Hopefully, it’s not as silly as the one I created above using a management-speak generator.) This is the engaging picture of your objective and your Why.
Now comes the necessary but usually neglected hard work: [Read more…] about Beyond the Mission Statement
In order to find what information people retain, a marketing researcher asked university students to give a one minute pitch to their class. The most interesting discovery was that only five percent of students remembered statistics from the presentations, while a whopping sixty-three percent of students remembered the stories that were shared.
While we need both statistics and story to communicate effectively, it is in fact story that sticks more often than not. And as content producers, we all want our messages to be remembered, because that which is remembered is also applied and shared.
After hearing this, if you’re now wondering how to form story into something remarkable, here are a few thoughts: [Read more…] about Story Is Remembered Far More Often Than Statistics