In my business, I consult with lots of business owners and executives who are very talented people. They are highly intelligent and have found incredible success. Some are fantastic sales people, marketing geniuses, financial gurus, and some have the skill of working their tail off until the job is done.
But without a doubt, the strongest skill I’ve seen is the ability to get out of one’s own way. The strongest performers are undoubtedly those who are able to look themselves in the mirror and say, “this is what I’m good at and this is what I’m not that good at”. They can then focus their efforts on 10X’ing their strengths and delegating their weaknesses to someone more suited for the job.
I once heard delegation defined as giving a task over to its rightful owner. Are you the rightful owner of everything on your plate? How about your social media success?Are you stealing social media from its rightful owner? Click To Tweet
If you’re not sure you should delegate your social media success over to another person, ask these questions:
- Do I have the time to respond to at least the majority of communications?
- Am I committed to staying at the cutting edge of the ever-changing social media landscape?
- Can I reasonably stick to a consistent schedule of posting, sharing, and writing original content?
- Would I be “stealing” time from other, higher value tasks?
These questions are not a matter of skill or ability. Frankly, anyone can eventually find social media success, given the right amount of focus. But, I wouldn’t recommend that everyone become an expert at social media any more than I would recommend everyone become an expert in accounting or sales. There is a right and a wrong job for everyone.
Invest the time to decide upon and then focus on only those tasks and responsibilities over which you are the rightful owner. Trust in your team and in your people enough to find out which one of them should be at the wheel of your social media success.