Email marketing can sometimes be seen negatively because of all the spamming and scamming that has gone on through the years, but when used the right way, it is still one approach that undoubtedly works.
But first, what about social media outlets and SEO?
Just because you have email marketing doesn’t mean that you’ll have to lighten your load when it comes to social media and SEO. Making it all work together could be the best thing for your marketing.
What’s In Email For You
Here’s what email marketing can do to complement and boost your other marketing efforts:
You can tailor fit the email depending on who receives it by using shortcodes and automation features.
You can see who opens your emails and who doesn’t, as well as who clicks through to your call to action and who doesn’t.
The medium lets you be as “businessy” as possible without pushing the crowds of possible followers away.
Most email software has free versions that are very serviceable and paid versions can cost as little as $10/month. I’ve even seen simple but effective campaigns using nothing more than Gmail.
Email Marketing Then and Now
Email marketing changed a great deal over the last few years, especially if you integrate its benefits with that of other newer marketing measures. Considering the rise in mobile use, it has become easier to reach customers and clients even when they’re on the go.
It can be easily automated and offers simpler capabilities in terms of split-testing and design. And for anyone who just wants to maximize their productivity and get rid of complicated processes, email marketing does have that appeal of getting to the point.
Making the Most Out of Email Marketing
So, how do you maximize the benefits of email marketing?
1) Make it targeted, appealing to different preferences and tastes. Don’t send generic email blasts – people hate spam.
2) Optimize your emails for mobile. Remember that mobile users are a huge chunk of the market nowadays.
3) Make those subject lines pop! Nobody opens an email that looks boring and uninteresting right from the get-go.
5) Find free email marketing software that fits your needs the most, as this could make the entire process more seamless for you.