If you think that Instagram is only meant for personal use, think again. The biggest brands in the world actually spend a lot of time, effort, and money to make their Instagram accounts amazing. It is proving itself to be a worthwhile powerful marketing tool.
Here are a few reasons why you should use Instagram to build your brand:
Instagram Tips: You can unleash your creativity.
No one likes a boring brand, and creativity is always the best way to capture the audience’s attention. Take the way Oreo uses their Instagram account, for instance. It is filled with unique images of different things that people do with their Oreos, aside from eating them.
Instagram Tips: You can build excitement for something new.
If there’s one thing that Intel does best through their Instagram account, it is that they create an air of excitement among their followers for anything they’re developing and currently working on.
Instagram Tips: You can show people what you do and who you are.
If you believe that a picture says a thousand words, then your Instagram account can definitely say a thousand different words on who you are and what you do. GoPro undoubtedly has this figured out, as their Instagram account is filled with fantastic images taken using the gadget.
Instagram Tips: You can allow your audience to share their experience.
If there’s one marketing move that Instagram has perfected, it’s allowing people to share their own experiences to the whole world in vivid color. And if GoPro successfully shows the way they use their own cameras on their page, they also show their followers’ own experiences with their product.
Instagram Tips: You can show your product or service outside its glass case in the store.
Sure, an Audi looks great when you are looking at it right inside their showroom. But, allowing your potential customers to see your product outside your store and with a different backdrop would allow them to visualize what happens if they start using your brand’s product.
Now, imagine your own name written over these big brand’s pages on Instagram. You have to admit, it does look pretty awesome from this perspective.
Very helpful post on Instagram. Love how you picked each brand apart and showed us how we can implement their practices for ourselves.
Succinct and well-written, but above all, you managed to make this post inspiring. Not easy to do, especially with economy of words. I bookmarked this one.