The right lead generation tools get you the numbers you need, fast. And if there’s one new tool that can help you get the right kind of leads, it’s the new Lead Ads feature from Facebook.
What are Lead Ads?
Lead ads make it easier for your target audience to fill out forms on your mobile landing page. Whether it’s to let them sign up for your newsletter, or get the business information you need from them, it makes the entire process seamless and less complex, making the chances of any of them walking away a whole lot slimmer.
How do Lead Ads work?
Using the feature, you can customize your form so that you can gather every detail you need the way you want it. You can place multiple choice questions or open-ended questions, whichever works for you better. You can add contact fields or mix everything up in a single form.
The moment any of your interested audiences clicks on a form, they are immediately sent to a form (still within Facebook) where they can easily add and edit the information needed. With a single click on the ‘Submit’ button, you have everything you need.
It’s easy for you, and it’s easy for them. Definitely a win-win situation each and every time.
What call-to-action buttons can I use?
Because Lead Ads were created to make lead generation simpler for you, Facebook has taken the liberty of gathering the most common and most important calls to action that every business would need. Through these buttons, you can immediately express what you need:
- Sign Up
- Learn More
- Apply Now
- Get Quote
If any of these sound like the call to action you’ve always used, then that only proves how much research Facebook has done in developing the tool. After all, the primary goal of the Lead Ads feature is to provide you as many leads as you can get, and these call-to-action buttons are sure to do the job well.
How can I track my progress?
Of course, it is important for you to know what kind of progress you are making as your Lead Ads are applied. Are you getting the leads that you want? Are your Lead Ads costing you too much?
Through your page, you can easily download reports that do not only give you the leads that you collected, but an overview of how much each lead costs as well. This report can be downloaded through a CSV format, or you can request it directly through the API.
Is it effective?
Whether the Lead Ads prove to be effective for you or not would depend on your strategies and how you execute them.
Add more value to your Lead Ads as compared to traditional ads because Lead Ads allow you to get a more immediate response from your audience. Make sure that the message is clear, and the requirements are in full view for your readers. You wouldn’t want people clicking on the ad and then turning away at the last second just because they did not expect that they would have to submit contact information to claim a freebie.
Experiment with different forms and ad sets. This way, you can compare and contrast which approach is more effective. Always test these Lead Ads against the regular ads you place as well, so that you can easily see whether this is a route that works for you or not.
Adam Smith says
Thanks for the tips on Facebook lead ads, Reade. I will check it out later today and let you know what I think.
Justin Lofton says
Great article Reade! Lead Ads will be a game changer for marketers. We are already working on the integration into https://syncsumo.com so the leads go right into your CRM