All of us want to hide behind safety. It is the easy way out to keep thinking the same thoughts, keep having the same ideas, keep saying the same things and keep producing the same products. But, the problem with playing it safe is that growth is squandered and the previous is continually repeated. If every company repeated the past, new products and technologies would not exist.
So, what does that mean for us? Whether you are thinking as an individual or as a cog of a business, freshness is a necessity for being noticed. Not only that, but it has to be present to stick around for any period of time. Thinking outside of the box ensures you being relevant a year, five years or even ten years down the road.
Playing it safe is a learned habit. It can be broken and needs to be, so you can be relevant for the future.
No matter who you are or what you do, there is at least one way you can begin making a difference in a new way. The first step is to convey the points that apply to your passions. Those things that you really believe in. After this step, the key is to stand for what you believe in and this comes from preparation, studying and practice. These are the daily things that will produce knowing what you believe from the inside-out and confidence is instilled. Confidence in what you believe is necessary to stand firm when communicating to others and confidence in yourself produces confidence in others.
How have you seen a company think “outside of the box” and win? You can leave your comment below.