If you’re just getting started in promoting your brand through social media marketing, you’ll need all the help you can get to keep everything running as seamlessly as possible.
Here are a few tools that can help you achieve that:
Buffer
Posting on social media would mean having to worry about optimal hours and frequency of posts per day. The great thing about Buffer is that it does all that for you. Simply add updates and posts to the queue and leave it there. Buffer then figures out what the optimal times for posting are and publishes them on your behalf. It also makes sure that your followers are neither flooded by posts coming in one after another, nor missing out on your presence.
MailChimp
If Buffer posts social media updates for you, MailChimp takes care of your emails. You can choose email templates that match your brand philosophy and personalize each email according to your needs. You can also automate email sending, making sure the right people get the right messages in their inbox at the right time. You can also track results, which helps you improve your strategies to push people to open up your emails and start responding to your call to action.
Instapage
Landing pages do not necessarily have to be made by tech gurus and web development geniuses. Through Instapage, you can build your own landing page that has every element needed to draw people in.
Through its easy drag and drop system, you can lay everything out in minutes. You can also integrate it with other apps and systems you use for social media marketing, optimization, and other processes. It even lets you track your page’s performance once you go live, so that you know exactly what to change and what to retain to make your numbers even better.
Asana
If you’re worried about getting different people within your team to work together fluidly, Asana is the perfect app that would ensure that. Through this app, there’s no need for you to bug everyone about what the status is on their projects – you can look at everybody’s progress at a glance.
It’s also a great place for the entire team to have brainstorming sessions, as these conversations can directly be translated into additional tasks on everyone’s to-do lists. Team members can even boost each other up by giving tasks thumbs ups or hearts.
Slack
Slack is a team communication tool that helps teams whose members work remotely. You basically have all your team conversations happening in one place, which means that you can easily backup and look for past communication as reference or ask questions and receive answers in a jiffy.
Its best feature may be the fact that you can type in keywords and search for conversation topics. You can also share files and code snippets, or create individual or group conversations. And yes, if all that isn’t enough, Slack also allows users to access it both through mobile and through the web application.
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