Although some people may feel that social media is easy enough for one person to cover, this is not the case if you want to be truly aggressive in your social media efforts. There will always be times when entire social media marketing teams are needed, especially if the targets you are planning to reach are a little too challenging.
Social Media For Teams: Building Your Team
What do you look for in building a team, and how do you make the connection strong enough to bring fantastic results? Just as working as a team can be challenging in other industries, the same thing holds true for social media teams.
These tips should help you ensure that everything goes smoothly, from the time the team is built to the time you start working on your projects:
- Choose team members who are not just savvy on Facebook. Instead, choose people who are great at every social media platform imaginable.
- Make sure the team is not just knowledgeable about social media. Ensure that they are knowledgeable enough about the products and services that they will be promoting as well.
- Delegate tasks according to each person’s strengths. If someone proves to have a keener eye for graphics compared to someone else who wants to specialize in that, don’t hesitate to assign the better person for the job.
- Assign specific platforms to specific people. Just because everybody knows how to do everything does not mean that you let everybody do what they want. Quick thinkers are usually perfect for Twitter, while those who are great at research would do great in platforms that allow them to have more time in between responses, such as Facebook.
- Encourage everyone to have their input. Just because someone is assigned as the team leader does not mean that every idea comes from him. Brainstorm as a team and have everyone share their unique ideas.
It may sound challenging at the start, but as long as everyone on the team is working towards the same goal, things should go smoothly. There may be a few bumps along the way, but the right tools should help the team become more efficient.
Social Media For Teams: Using the Right Tools
Here are a few of those tools that you can use to make it easier to collaborate with an entire team of creative social media experts:
Evernote allows your team to share files. These include documents, photos, videos, and almost everything else your team may need to share with each other. Asana and Trello are project management systems that allow you to create tasks and delegate them to each team member. They allow you to track the progress of each person as well. Hootsuite and Buffer are great social media management apps that allow you to line up and schedule posts on your social media platforms.
Remember that at the end of the day, it would be all about how your team could show the right image to each target audience. As long as the team is working towards building the same image, then every effort put forth by each member of the team will not go to waste.