• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Adam Kirk Smith

- A. Smith Blog - Leadership in Life

  • The Bravest You
  • Blog
    • Leadership
    • Communication
    • Creativity
    • Focus
    • Relationships
  • Podcasts & Video
    • Podcast: Live Life with Purpose
    • Podcast: Ideas with Adam Smith
    • asmithvideo
  • Coaching & Consulting
  • Speaking

Reade Milner | March 20, 2015 | 1 Comment

So What Does Social Media Engagement Really Mean? – Reade Milner

Share on FacebookTweet on TwitterShare on Linkedin
PinterestRedditStumbleuponBufferMail

 

What does it take to really create engagement among your social media followers?

Everyone talks about it, but does anyone really do it? I mean really do it? I’d venture to guess that most don’t for the simple reason that it takes too much work. Plain and simple. True social media engagement takes a lot of work. Good news though. It may take work, but it’s pretty simple.

So, what do you have to do? Easy. Just respond to every tweet, reach out to every new follower, and get into as many conversations as you can that is related to your core competency.

Allow me to simplify. Just follow these steps.

Step 1) Be personable

Every time someone follows you on Twitter, Facebook, LinkedIn, or whatever, reach out to them personally. Ask them how you can help them, specifically. For example, if @TomBrady follows you on Twitter, you should send something like, “Hey @TomBrady, thanks for following! How is your off-season training coming along? Any way we can help?”

Step 2) Be responsive

If anyone reaches out to you, mentions you, or @Replies you, for any reason, you better not let that go unanswered. This is, easily, the most overlooked opportunity, when it comes to social media engagement. Besides it being common courtesy to acknowledge people when they address you, it’s an easy opportunity to start a meaningful conversation.

Step 3) Be helpful

Get involved in conversations whenever possible. Again, very simple stuff. Make a daily habit of commenting on a few posts by other people. We’re not just saying hello, however. Lend some expertise. Give away value and don’t expect anything in return.

Another way to get involved in conversations is to use Twitter.com/search, choose the advanced options, and search for keywords related to your core competency.

 

Social media engagement isn’t rocket science. It’s simple hard work and focused attention.

Share on FacebookTweet on TwitterShare on Linkedin
PinterestRedditStumbleuponBufferMail

Filed Under: Social Media

Reade Milner

Reade is a social media and digital marketing consultant and owner of The Well Read Marketer, LLC, an Atlanta marketing agency. He helps small businesses grow their reach and make a bigger impact by increasing their authority online.

A graduate of Emory University, Reade lives just outside Atlanta, GA with his wife and son.

Sign up for his newsletter, or connect with him on Twitter, and Linkedin.

To make sure you don’t miss out on new posts and other important updates, you can join thousands of other people and subscribe via email below:


Reader Interactions

Comments

  1. Adam Smith says

    March 20, 2015 at 9:59 am

    This is a great reminder of social media done right, Reade. I try to do these things, but sometimes I drop the ball. I still do believe this is the best way to strengthen a brand and grow over time.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

The Bravest You by Adam Kirk Smith

Podcast: Ideas

Ideas with Adam Smith Logo

Podcast: Live Life with Purpose

Life With Purpose Podcast Icon

Youtube: ASmithVideo

asmithvideo icon

Latest Posts

  • Books and Other Stuff
  • Close Listening & Other Customer Service Strategies
  • How Word-of-Mouth Marketing Can Generate More Leads
  • How to Thrive in the Digital Age When You Think It’s Overrated
  • How to Use Content to Drive B2B Lead Generation

Footer

Featured Product

The Bravest You by Adam Kirk Smith

Podcast: Ideas

Ideas with Adam Smith Logo

Podcast: Live Life with Purpose

Life With Purpose Podcast Icon

Adam Smith · Leadership in Life · asmithblog.com © 2022 · Adam Kirk Smith's blog on leadership, relationships, communication, creativity, and focus.

  • The Bravest You
  • Blog
  • Podcasts & Video
  • Coaching & Consulting
  • Speaking