• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Adam Kirk Smith

- A. Smith Blog - Leadership in Life

  • The Bravest You
  • Blog
    • Leadership
    • Communication
    • Creativity
    • Focus
    • Relationships
  • Podcasts & Video
    • Podcast: Live Life with Purpose
    • Podcast: Ideas with Adam Smith
    • asmithvideo
  • Coaching & Consulting
  • Speaking

Reade Milner | February 13, 2015 | 1 Comment

Principals of Social Media Success: The Power of FOCUS – Reade Milner

Share on FacebookTweet on TwitterShare on Linkedin
PinterestRedditStumbleuponBufferMail

 

A common belief is that marketing and sales are just about the numbers and the more opportunities you have, the more likely you are to turn a profit. I’m not here to say that this theory is altogether incorrect, just that it needs some clarification first.

Entrepreneurs and leaders often suffer from idea-itis, a condition in which the sufferer has many great ideas, but fails to follow through on any one of them. The side effects can be inaction, busyness-without-productivity, dry eyes, and frustration.

The solution – The Power of FOCUS.

Consider this – if you develop the discipline to focus on one project at a time, fully and until completion, you create an environment in which you can treat it like an experiment that will return valuable results. If you focus on that one experiment until you see success or failure, you can make a more informed decision about what to do with it. Toss it or double down. Once you have completely tested, move on to the next thing you want to include in your strategy.

F.O.C.U.S – Focus on One Commitment Until Success

To paraphrase a story told by Darren Hardy of Success magazine, a large company sought to bring in an inspiring speaker to jump-start their upcoming sales conference. After mulling over several options, they quickly decided that Sir Richard Branson, founder of The Virgin Group, would be the perfect speaker. Unfortunately for them, Branson’s people flatly denied their request. A little dejected, but still hopeful that a deal could be reached, the executives offered a 6-figure sum, along with hotel and flight accommodations. Still no.
The company execs responded with several more offers, continuously sweetening the deal, only to be politely rejected each time. Confused, the execs asked Mr. Branson’s representatives why he was so determined not to accept their offer. They were blown away when they learned that he was never even informed about their incredibly lucrative requests!

“Mr. Branson and his team of executives have identified 3 key objectives for this year and he has made it clear that if an offer comes in that does not help the company move forward towards those 3 goals, then he would not be interested.”

Can you imagine the discipline and clarity that one would have to have to maintain that level of focus. It is exactly that trait that separates the Richard Bransons from the rest of the working world. Focus.

This is not to say that you should only have one stream of revenue or be active on only one social media channel. Quite the opposite, in fact. I’m highly in favor of diversification of services and testing different revenue streams. The point is to push yourself to focus on one project at a time, see it through to completion, and then iterate a few times. Then, once you have proved or disproved that method’s effectiveness, you are ready to shift your focus to the second, and then the third, fourth, etc. The insights (and revenue) you gained from fully delving into each step, will help you increase the likelihood of the next step’s success.

Consider this when planning your social media strategy for the future. You’ll be blown away by the results.

Share on FacebookTweet on TwitterShare on Linkedin
PinterestRedditStumbleuponBufferMail

Filed Under: Social Media

Reade Milner

Reade is a social media and digital marketing consultant and owner of The Well Read Marketer, LLC, an Atlanta marketing agency. He helps small businesses grow their reach and make a bigger impact by increasing their authority online.

A graduate of Emory University, Reade lives just outside Atlanta, GA with his wife and son.

Sign up for his newsletter, or connect with him on Twitter, and Linkedin.

To make sure you don’t miss out on new posts and other important updates, you can join thousands of other people and subscribe via email below:


Reader Interactions

Comments

  1. Adam Smith says

    February 13, 2015 at 10:02 am

    Wow. What a social media challenge here my friend. Great post, Reade.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

The Bravest You by Adam Kirk Smith

Podcast: Ideas

Ideas with Adam Smith Logo

Podcast: Live Life with Purpose

Life With Purpose Podcast Icon

Youtube: ASmithVideo

asmithvideo icon

Latest Posts

  • Books and Other Stuff
  • Close Listening & Other Customer Service Strategies
  • How Word-of-Mouth Marketing Can Generate More Leads
  • How to Thrive in the Digital Age When You Think It’s Overrated
  • How to Use Content to Drive B2B Lead Generation

Footer

Featured Product

The Bravest You by Adam Kirk Smith

Podcast: Ideas

Ideas with Adam Smith Logo

Podcast: Live Life with Purpose

Life With Purpose Podcast Icon

Adam Smith · Leadership in Life · asmithblog.com © 2022 · Adam Kirk Smith's blog on leadership, relationships, communication, creativity, and focus.

  • The Bravest You
  • Blog
  • Podcasts & Video
  • Coaching & Consulting
  • Speaking