These last few weeks of 2015 are crucial for planning your content marketing for 2016. December is typically a slow month for marketers, excluding those in retail, of course. This slower than usual time is the perfect opportunity to start planning for the new year.
Here are three simple tips you can use to make an effective marketing plan for 2016:
1) Evaluate your current success
Getting a bird’s eye view of the last year’s or quarter’s numbers is key to setting goals, and making a plan for the next few months.
If you’ve read my posts before, you know I’m a big fan of social media management tools like Buffer and Hootsuite. Take a look at the posts that have been the most successful. Use this as a basis for planning your content strategy.
Scaling a marketing strategy is highly dependent on your ability to replicate yourself and your work via simple and effectice systems and processes.
Start by listing the basic steps of each task needed to be done on a daily basis. Simplify these steps as much as possible so that anyone in your organization can get the job done with nothing more than your checklist.
3) Set measurable goals
These goals need to be quantifiable and time-bound so that you can track them on a weekly, monthly, and quarterly basis. Otherwise, you’ll tend to ignore them, as they don’t add any real sense of urgency to your day-to-day. Doing this will greatly increase your likelihood of achieving your objectives.