Being creative means being open to new ideas. Otherwise, we’d be stuck doing the exact same thing each and every time. To be creative, you need to look at something and think to yourself, “maybe this isn’t the only way to do this”. Notice I didn’t write “maybe this isn’t the best way to do this”. Instead, I wrote only, which leads me to my point.
Stop looking for The Best Creative Ideas.
When many people think of creatives they think of people in search of making something better to the point of approaching best. And in a lot of cases this is true. Many an invention and business began with, “There has to be a better way to do this.” So many people are inspired by the hardships either they or people they know face.
It might stem from a large gap in the way products are made that brings about the industrial revolution. Or it might just be an ill-fitting blanket that leads to the creation of the Snuggie. Whatever the case, the search for better and best has brought great change in the world.
However, if you’re only looking to do better or best, you stifle your chances of creating anything new. If you’re only focused on the ways that something can become better, then by definition, you’re tossing out any idea that doesn’t fit the bill. In a time-crunched brainstorming session, this makes perfect sense, because you need to stay focused. But in a day-to-day context, the time limit is only in our heads.
I know that this may seem counterintuitive, but stay with me for a moment. We can do good work under pressure, but just like changing your scenery, you also need to change your constraints if you want to take full advantage of your creative potential. We’ve been taught that progress is only made when we focus on achieving the task at hand, and nothing else.
But in the wise words of Yoda, “You must unlearn what you have learned.”
Open your mind to the fact that other ways of doing things that may not be better (and may be worse) is not necessarily a bad thing. It will give you a whole new perspective. It’s only by thinking of the world as malleable and that your immediate actions don’t need to lead directly to your desired outcome that you will be able to start capturing your own creativity.