Getting noticed on social media might seem like an impossible feat. With over 1 billion active users on Facebook alone, it sounds like trying to find a needle in a haystack. But like anything, there are ways to get noticed, it’s all about highlighting your strengths and making the most of them. Using SEO and building links are the two most important things you can do on social media, and we’re going to go over the best way to get that accomplished.
Find the leaders
Are there people that you’d like to emulate in your social media field? Then do your research on them and use them in your links. Using SEO keywords highlighting those leaders will make your pages a lot more visible when it comes to users searching through Google.
If you’re trying to make an impact through social media, then try to get your thought leaders to notice you. Tweet at them and mention them on Facebook. Do everything in your power on your social media channels to make them notice you.
Google+ is a great way to promote your social media channels, mainly because it uses the same technology as its founder, Google. SEO through Google+ can reach users that the search engine alone just can’t. Google+ has over 359 million active users and has quietly become the second largest social network.
Learning how to make your links work for you is crucial when building a following on social networks.
- Keep up with Google’s algorithmic changes. These can change often and will affect the way you link to your network. Check out these helpful resources when creating your links.
- Devote enough time to social media: If you’re serious about making an impact on your business with social media, then you should have a division of your staff working on just that. It might seem like something that can be divvied up, but it can’t, not in today’s world where social media is so important.
- Take your time: Link building takes time and effort that you may not even realize at first. Have a professional handle it to make sure you get the best results possible.
- It won’t happen overnight: Links take time to make an impact and must happen organically. If you rush this process, chances are it will actually work against you in the end.
- It’s all about the content: Original content will give your users a reason to keep coming back to your channels. If you invest time and resources into your content then they will take notice. By doing an incomplete job, you’ll lose out on your audience and without an audience, your social media channels will mean nothing.
If you still need a little more guidance, there are plenty of helpful tutorials out there to learn how to thoroughly optimize Facebook, Twitter and all your social media channels for SEO. Learning how to optimize is half the battle, putting it in practice is the other, but in the end, the time and effort you put in will be worth it. If you still feel as though you need help, contact an agency and get SEO pricing, it might be worth it in the long run!
What do you do with social media to build links? You can leave your comment below.