For years, professionals have taken the art of making the perfect resume seriously, creating impressive images of themselves every single time they hit the job market. Today however, it seems that more professionals are focusing more on making their online portfolios through their social media profiles even more impressive, instead of working on the traditional resume. Is this really the new professional norm? Has social media really taken the throne from the resume?
Why Social Media is Replacing the Resume
Social media’s power is undeniable, especially when you use it to enrich your career. Here are a few reasons why social media is fast replacing the traditional resume:
- Social networking is stronger than ever. If there was ever a time when people thought that social media was just a passing trend, that myth has long been debunked. What better way to build a strong professional network than by using social media, where people from all imaginable industries can easily connect?
- Traditional jobs are out of the picture. Even the job market has evolved, and jobs just aren’t what they used to be. If there was a time when “computer literate” and “technology savvy” were still considered as special skills, today, employers are looking for “social media experts” and “digital gurus”.
- Social media shows your passion. One look at your social media profile and any employer would find out what you are truly passionate about. This allows them to see whether a candidate is a great fit through their social media profiles, rather than by their resume.
Making Your Social Media Profile Employer-Friendly
Now that you know how powerful social media can be for the career you are hoping to build, here are some tips on how you can create the kind of social media profile that would get you hired each time:
- Use a single profile image. Make it easier for employers to recognize you by using the same profile image across all your social media accounts. And while you’re at it, make sure the image is something that would give a positive impression.
- Have a consistent mission. Think of your own branding and use it to relay your professional mission. Make sure all your profiles show the same mission. You can’t have your Facebook profile showing you as someone who would rather be part of a team, while your LinkedIn profile says that you’d rather work alone.
- Start blogging. A blog is the perfect way to show how vast your knowledge really is when it comes to your field of expertise. Promote and connect your blog through your social media profiles.
- Clean up your profiles. If you plan on using your social media profiles are your online portfolio, make sure they are free of any inappropriate content that may send employers running towards the opposite direction.
With a strong social media presence, there’s no stopping you from getting one job offer after another from some of your dream employers.