Deadlines are for the sole purpose of getting the work done. On the other hand, if you want to find creativity in what you do, you need more time. You need room to breathe, you need space to work, and you need the permission to dream. Looming deadlines will suck the life out of creativity if you allow it to, but more time paired with focus allows you to give your attention to the creativity in your work.More time doesn’t equal more creativity, but more time paired with focus does. Click To Tweet
So, a practice that I have adopted over the past year is to allow myself more time for creativity to take place in my writing, along with my other work. I have done this by first coming up with a deadline that I feel allows me to produce my best work, and then I add 30% of that time in addition to the original deadline. This extra time paired with more focus allows me to communicate exactly what I am trying to say, gives me more time to write better articles for my target audience, and allows me to produce my very best work.
Of course, adding extra time to any deadline does nothing, unless there is increased focus involved. To increase my focus, the past year has been a year of getting rid of the excess, keeping my why at the forefront, and becoming more committed to my work. When you adopt these same three things in your own life, I can guarantee that you will produce your best work, no matter how long of a deadline you have to work with.