Have you ever wanted to interview an influencer? I know I have. I recently launched a new podcast that inspires people to start and finish their dreams. When I decided to start the podcast I wanted it to focus on other people’s dreams. How did they start? What was hard? How did they finish? What advice could they give to the next generation of entrepreneurs? This podcast forced me to reach out and touch influencers. I have been inspired by so many people through their content. However, I had never spoken to 95% of them personally. How would I connect with these influencers? My paradigm had to shift concerning influencers.
Many stop at learning about people, but I believe in attempting to connect with those you are learning from. You shouldn’t connect only for personal gain but to find out how you can help them as well. Recently, Guy Kawasaki emailed those who attended a Google Hangout he and Peg Fitz Patrick hosted a copy of their new book The Art of Social Media on kindle for free in exchange for their email addresses. I was completely ecstatic because I was included in that group. So, I was sent the digital copy, even though I was recently gifted the hardcover edition of it as well.
I emailed Guy back with gratitude and asked him if I could do anything for him. He asked that I do a good Amazon review. That is the least that I could do. I mean, the book is amazing! After a few emails I realized this was a chance to invite Guy on my Podcast. For 30 minutes I was hesitant, because of nerves and fear. Then, while cooking dinner, I picked up my iPad and emailed Guy with an ask. He said, “Sure. Connect with Kate.”.
We often think that people are completely untouchable when they have a level of influence. However, social media and email gives us the chance to reach out and touch our mentors from a distance.
Here are three ways to connect with influencers.
- SAY HELLO – I know this is a hard one, but it all begins with a “hello”. Don’t be afraid to say hello and ask a person how they are doing on social media. It is so important to build rapport with influencers you are connecting with.
- ASK TO HELP – After you say hello, ask the connector if they need help with anything. If one of their articles, books, or podcast episodes inspired or provoked change in you, then share it. Sharing is caring.
- ASK QUESTIONS – I am good for asking questions. I don’t ask a lot of them, but I will ask questions through email or a tweet. Please note: Don’t ask a lot of questions all at once, unless you are interested in hiring them for consultation.
I was recently told not to take my boldness as unimportant. In the midst of securing Guy for a podcast interview, I realized that so many people that desire to connect with influencers are afraid and fearful. The least people can do is say, “no” or not respond. I would rather try than never have tried and regretted that I did not.
After my interview with Guy, I realized that he was a regular guy. He wasn’t this untouchable entrepreneur that set himself on high, away from the crowd in the cool club. We spoke about business, social media and family. He spoke freely and so did I. Developing relationships with influencers can be intimidating, but it’s not impossible.
The hardest part about connecting with influencers is saying, “hello”! Remember, it all starts with hello!
Adam Smith says
Great post, Christina! Will have to listen to the interview. Love Guy’s work!