We talk a lot about ideas and products, but the reason that we do this is because they make up something much larger than a single item; they make up an experience. Ideas, products, and services all make up an experience, and consumers buy experiences. Yes, consumers buy experiences, but they repeatedly come back for great experiences. So, how can businesses sell great experiences?
Here are three way to sell great experiences, starting right now:
1. Know the benefits of what you offer.
To sell people an experience you must know the benefits of what you are selling, inside and out. This goes beyond the “here, buy this” and discovers why people should buy it. When you are able to do this, you are doing marketing right. People want to know why they should try your business, and if you are already supplying them with this answer, then you are doing the legwork for them. Supplying people with testimonials from others who have enjoyed using your business before will help push other people who are on the fence to finally try the experience that you have to offer.
2. Practice putting yourself in the role of the consumer.
I used to be guilty of not seeing things anew all the time, but I eventually found that not seeing things in a fresh light is what leads businesses to become stagnant. It’s easy to become unaware of the way things are if you are accustomed to seeing your business the same way over and over again. This is why you must be able to see your business differently, and if you can’t do it yourself, it’s a good idea to bring people in and have them look at things through their eyes. Many times, things may look okay, but making this a practice can turn a good experience into a great one. Get creative with the way that you see your business and immediately take it to the next level.
To overdeliver you must first know what people expect from your business. This is another reason why getting feedback from your customer is so important. Know the baseline of what people expect, but don’t settle for mediocre. Go above and beyond what people expect from you, and watch how your business grows. You’ll never have to worry about a dying business when you are overdelivering, because people will always come back for the great experience you are offering.