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Reade Milner | February 20, 2015 | 2 Comments

Twitter Looks to Set Itself Apart, Impress Investors – Reade Milner

 

In an interesting twist, apparently to keep its investors happy and to extend its reach beyond its nearly 300 million active monthly users, it appears that Twitter is expanding beyond itself.

This is actually only one of its new features, which they plan to roll out over the next few months. In addition to this product, they are also planning to roll out an improved video feature, a group messaging feature, and an instant timeline feature, aimed at helping new users get acclimated to the network.

What does this new Twitter ad feature mean for social media marketers? In the short term, it means that you’ll be able to capitalize on your Twitter following, if that’s where you are strongest, and leverage it across multiple platforms.

Possible scenario: Imagine being able to target people in your wheelhouse while they read industry news in the Wall Street Journal. There is your ad, asking you to tweet @you with your thoughts on the piece. This could definitely create a boon to your engagement, as well as increasing your following to people who otherwise wouldn’t find you just on Twitter.

It’ll be interesting to see what marketers are able to do with this after some time to test. I’ll be sure to test on my own and report back in a few weeks.

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Filed Under: Social Media

Reade Milner

Reade is a social media and digital marketing consultant and owner of The Well Read Marketer, LLC, an Atlanta marketing agency. He helps small businesses grow their reach and make a bigger impact by increasing their authority online.

A graduate of Emory University, Reade lives just outside Atlanta, GA with his wife and son.

Sign up for his newsletter, or connect with him on Twitter, and Linkedin.

Reader Interactions

Comments

  1. Adam Smith says

    February 20, 2015 at 9:14 am

    I love hear about what Twitter is doing, since I spend the most time there. This being said, I want to see how people use this. Great post, Reade!

    Reply
    • Reade Milner says

      February 23, 2015 at 1:47 pm

      Thanks, Adam. It is interesting to see how things are shaking out with the giants of social media.

      Reply

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Hi, my name is Adam Smith and welcome to asmithblog.com. I am the author of the new book, The Bravest You. Because of my work as an entrepreneur, consultant, writer, and speaker, I have been named a top industry influencer by American Genius. I live with my wife, Jasmine, and three children in Shenandoah, IA.

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