Social media can easily become a beast that engulfs your whole day. It also often slips into the world of “wow, I really should do something with that”. There has got to be a way to be productive on social media without letting it control your day, but still be on top of things and consistent. In the past, I have experimented with creating a daily social media checklist that contains all of the most important “must do” tasks that help me make gains in my social media goals.
Here are a few steps you can take to create your own social media morning routine or daily checklist.
1. Clear out your notifications
This is basically the same thing as checking your email. You will want to see if there are any notifications that peak your interest or that require an immediate response.
2. Reply and retweet
Engagement means more than just sharing your own stuff and hoping people interact with you. You have to create that engagement and it starts with the very simple acts of retweeting a few posts here and replying to a post there.
3. Schedule the day’s posts
Queue up a few posts for the day using a social media management tool, like Buffer, Hootsuite, or SocialOomph. These should speak to the biggest concerns of your target audience. If you would send the link or give the advice to a client, schedule it to post and add a little of your personal commentary, if applicable.
4. Connect with new people
Using a tool like Manageflitter or Tweepz to find new people to follow. Don’t just follow people for the sake of following them, but if you find people that are genuinely in your circle or interests, make sure to reach out to them.
5. Share a photo
This is something that I really like to do, but may not be the most conventional advice you will hear. I like to see the occasional photo post in my news feed about something that is just fun. For example, share a pic of your workspace for the day or the enourmous cup of coffee you’re using to jumpstart your day. That kind of stuff is just fun and shows that there is a real person behind the profile.
A few shares and retweets does not make a complete social media strategy. However, building a consistent daily habit like the one above is a great start that will move you closer to your goals.
Love the advice to share a photo. It definitely makes it more personal.
Jed Jurchenko says
Excellent advice. I’m learning that a social media platform is often built one relationship at a time. These habits, when done consistently, are a great way to do just that. I love the “share a photo” idea too 🙂