With all of the capabilities of social media, it isn’t just businesses and individuals that are enjoying its benefits. Yes, even your church can benefit from it, too!
Growing Social Media Marketing for Churches
Have you seen the social media pages of Gateway Church in Southlake, or Mars Hill in Seattle? This is how huge social media profiles of churches can grow. With regular postings of inspiring messages and announcements of ongoing church activities, it is suddenly easier to reach a larger audience than ever before.
Church growth can also be in terms of the existing members of your church, and not just the new ones you are planning to reach out to. It could be in terms of building relationships and creating stronger bonds among them. It could also be in terms of growing your ministries.
Take note that although social media could help you increase numbers, it is not the solution for bigger problems. A lot of broken churches make the mistake of running to social media to try to fix things, but they do not end up fixing the problem. Instead, they only end up inviting people to an already broken church, something which will definitely not help in people’s search for spiritual growth. Be ready to acknowledge what the issues really are before taking it to social media. If it’s numbers and interaction that you need however, then you have come to the right place.
So how can you use social media marketing for churches? Here are a few tips:
- Have your sermons recorded and posted on your pages.
- Have online Bible study groups.
- Give regular updates on church ministries.
- Give updates on ongoing church projects such as fundraisers, building construction and renovation, etc.
- Focus on what your message is and post content relevant to it. Keep everything aligned.
- Create online opportunities where church members can interact with each other and get to know each other better.
- Discuss something relevant online and get people to speak up about the topic. Be open to all kinds of opinions, whether they are the same as yours or not.
- Let people know what your needs are. You may need more donations for a cause that you’ve been working on, or could be looking for volunteers for an upcoming outreach project.
With these simple steps on social media marketing for churches, you should be able to improve some of your numbers and build a following that would help your numbers improve.