I have been contemplating the move from the online branding of jackalopekid to something else for a while now.
I needed a name to go with what I write about on my blog. Something that made more sense.
As you already know with branding, your name needs to tie into everything else. I was breaking an online golden rule.
I was also tired of answering the question of, “What does jackalopekid mean?”
I had built everything on that name and I didn’t want to change it.
But, I do think that making this change now is important, because sometimes change is good.
So, now everything on the internets has been changed to asmithblog.