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Reade Milner | October 2, 2015 | 2 Comments

Periscope: What You Need to Know About the Newest Platform

Today’s SOCIAL MEDIA post – by Reade Milner

Social media marketers should pay attention to Periscope, the newest and most interesting social media platform.

Periscope is a live video streaming platform, allowing users to record videos and broadcast them anywhere and in real-time. Definitely one of the missing aspects of social media, Periscope has broken barriers by letting you do a lot more than video-conferencing with a single person or a small group of people. With Periscope, you can finally broadcast to the masses with a single click.

On its first ten days alone, a million users joined the new social media platform. The demographics appears to be mixed, with different genders, ages, and social backgrounds all coming together to try out what Periscope has to offer.

This, it seems, makes it a powerful marketing tool, with the potential to make your message known to its continuously growing band of users.

[Read more…] about Periscope: What You Need to Know About the Newest Platform

Reade Milner | June 27, 2014 | 5 Comments

How to Get More Out of Twitter With Lists – Reade Milner

I may be biased, but I tend to think there are a lot of exciting things to talk about in the social media world. There seems to be a cool new tool or program coming out of Silicon Valley every other week or so. With the high-tech investment market so hot right now, I am hardly exaggerating. With that said, of all the awesome topics to discuss about social media, Twitter Lists have never really been one of them. I disagree. If used correctly, they can be a handy little tool.

Here are 5 Lists you should create today to get more out of Twitter.

1. News List

As a proud cord-cutter, I don’t have access to TV news, which I view as a positive. While I like that I don’t have the temptation to channel surf, I did lose access to what is going on in the outside world. Easy fix. I set up a Twitter List containing my favorite news outlets so I can do a quick scan of the days top news, up-to-the-second.

Pro Tip: Add a shortcut to your browser bar to go straight to this list.

2. Thought Leaders/Influencers

I use this to regularly check on my favorite industry influencers for interesting insights into my field and to find material to Retweet and share.

3. Industry News

Much like the regular News List, this is a really simple way to stay on the cutting edge of what is going on in your industry. Make sure to check this every once in a while to stay on top of any changes in your field. Retweet or share valuable information to position yourself as a valuable resource for those who follow you.

4. Prospects

This one is self-explanatory. Keep an eye on your sales prospects and make a point to engage with them when appropriate.

Disclaimer: It may be in your best interest to set this up as a Private List. This just means that no one else can see the list. Really cuts down on the creep factor.

5. Friends

Don’t skip over this one. The more people you get in your network, the deeper down your actual friends get buried. Add your close friends to this list and ask them to subscribe. Use it like a forum for everyone to stay abreast of what is going on in everyone else’s lives. Believe it or not, this was the original intention of social networks. Hard to believe, right?

Most people have no idea how valuable this tool can be. Start with these 5 lists and I would be willing to bet that you will end up with a few more. The possibilities are endless.

 

What kinds of lists do you plan on using/already use? I’m always eager to hear new ideas.

Vincent Russell | December 1, 2013 | 5 Comments

Twitter: Be Creative With 140 Characters or Less

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The average number of characters for a word in the English language is five. Twitter, an online social networking and microblogging service, allows a maximum of one hundred and forty characters per tweet. With some basic arithmetic, we conclude that one would have only twenty-eight words to convey a message to his or her projected audience (spaces excluded).

Are you able to effectively communicate your point in 140 characters or less? When it comes to formulating a tweet, striking up a conversation, or writing a blog post, we should seek to creatively convey our message while speaking with intentionality and purpose. Let’s discuss some ways to get your point across while considering your audience and seeking to enrich the lives of those around you.

1. Say what you mean to say.

Did anyone else start singing John Mayer’s song in his or her head? I know you did. I did too. Mayer’s lyrics are “say what you need to say”, but we are going to discuss saying what you mean to say.

Have you ever spoken without thinking it through? I think many of us could share a story where we blurted something out without really mulling it over. If we were to think about formulating our responses to others in a Twitter type format, limiting our words, but getting creative and selective with our word choices, we would become more intentional about how we spoke to others. Not only does this rule apply when speaking in person, but it can also be applied when using email, Twitter, Facebook, et cetera.

2. Write, trim, repeat.

Do you ever feel like 140 characters is never enough? I know I sure do. What’s even worse is when you are only one character over. There you sit in disbelief, as your screen reads “-1” in the tweet box. “How could this be? This tweet was going to be so epic. I can’t remove one character; it’s just not possible!” you say, as you cry inside.

It is possible. Try writing out your tweet even if you go over the character limit. Then delete it. Then write it again this time taking out words that are not absolutely necessary such as “that” or “which”. Get to the point and don’t over think it. Get creative! Leave out details that are not necessarily needed. People want the meat of the story. They will be fine without the small details.

3. Avoid word vomiting.

I was reading an article by Jeff Goins that said, “If you can’t say it in 3 minutes, you can’t say it in 30.”

Whether you apply this theory to speaking or writing, less is more. If you were to look back on your past writings or public speaking endeavors, can you find areas where you could have been more effective with less words? In my opinion, this practice stretches creativity significantly.

4. Consider your audience.

A lot of times we will speak and not take into consideration who may be around us or who may be following us on one of the many social media networks. It is very important to consider your audience and how they will interpret your message. Ask yourself, “What message am I trying to convey? Who am I trying to reach?” Once you have an audience, ask yourself if you are writing, speaking or tweeting for your audience or for yourself. Are you speaking for personal gain or to enrich the lives of those around you?

“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” – Bruce Springsteen

How will you speak with purpose this week? Will you speak or write to enrich the lives of others or will it be for personal gain?

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Hi, my name is Adam Smith and welcome to asmithblog.com. I am the author of the book, The Bravest You. Because of my work as an entrepreneur, consultant, writer, and speaker, I have been named a top industry influencer by American Genius. I live with my wife, Jasmine, and three children in Shenandoah, IA.

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