Social media is one of those professions that sounds really attractive.
On its face, it seems like an easy gig. I mean, what teenager or early twenty-something doesn’t know everything there is to know about social media?
Full disclosure – it is easy. It’s really easy to be a mediocre social media marketer. It’s easy to get a few likes and to share some messages with your friends and then feel good about the work you did.
Unfortunately, it is really hard to do social media correctly. So hard, in fact, that I would say that 80% of so-called experts are in fact really, really bad at it.
But, there are four steps you can take to skip the headaches and become really good at social media, and here they are…
For starters, creating milestones and quantifiable metrics in which to measure your results is a must. Not that hitting arbitrary numbers is going to get you where you need to go, but it really helps you stay focused when you have a mission that is difficult to obtain.
Be a student of the game
This is your profession. Your livelihood. Or, if nothing more, it is something you are utilizing to move you closer to your personal or business goals. Therefore, make an effort to stay up-to-date on important trends and topics. Bookmark this blog to learn more about “the game” each week (shameless plug).
Social media is an ever-evolving world. Based on market or popular trends or technological improvements, you may have to shift your strategy to effectively target your intended audience. You need to have a diverse enough skill set and understanding of the landscape to be able to pivot at a moment’s notice.
I’ve written about the engagement piece of social before.
There really isn’t a secret sauce for effective engagement. It really just takes focused effort and dedicated attention. Corey Gregory, President of nutrition giant MusclePharm describes his social media strategy thusly: “When people ask me questions on social media, I answer them.” Gregory has 645,000 followers.
It is a simple thing to do, but few have the discipline and the commitment to follow through.