Too many people wait to begin because they are afraid of what others will think of them. But no need to worry about disapproval, because those who don’t approve of your work will never be your tribe anyway. This being said, your first priority is to find your audience.
Creating products for the masses rarely works. What you need is a product that appeals to your pinpointed audience. So, how does one create a product for their audience? The process starts at the beginning and carries through the entire process.
After identifying your audience, you must find how your strengths can be used to offer value to your audience.
It is not enough to know your audience, but you must also know who you are. Identifying your strengths will keep you working in your wheelhouse and will allow you to produce your very best products and services. Two useful tools to help you assess your strengths are the StrengthsFinder and personality tests. (If it has been five or more years since you’ve completed either of these, it’s a good idea to take them again.) These self-evaluations aren’t perfect, but they do pinpoint your top areas of strengths, so you can focus on the change you were meant to bring into the world.
Second, you must recognize the importance of feedback.
What areas does your audience need help with? You don’t have to take a guess at it—feel free to ask them. Asking for feedback is a sure fire way to become successful sooner rather than later.
People who succeed in business aren’t afraid to hear feedback from their customers. They actually thrive off of it. So, what does this tell us about people who don’t want to listen to feedback? It says that they probably won’t be in business very long.
Feedback is an intricate part of performing well in business, because it gives a platform for people to express their needs, and it also gives you the chance to meet those needs. Only 4% of dissatisfied customers give businesses a chance to make it right, so making it easier for customers to give feedback is a necessary measure to grow.
Third, you must offer your product in an easily accessible package.
It’s not enough to come up with a product, but you must offer it in the easiest to consume manner for your audience. If you are a writer and you see that your audience wants to consume your content via podcast or video, then you must figure out how to produce these forms of media. Does your content and/or products need an app to add more users? However your audience needs to consume your content or use your products, you must go where they are to capture their attention. Act now and save yourself from losing their attention in the future.
No, this three-step process isn’t perfect, but it’s the best place to start. If you keep waiting for perfection, you’ll be waiting forever. If you are tired of rejection, stop seeking approval from everyone, and begin doing the necessary work. It’s time to move through your fears and on to bravery.