Steve Jobs with Apple, Phil Knight with Nike, and Howard Schultz with Starbucks — these three business men found a gap in the market and filled it with exceptional products. If you research these companies at depth, you will find that they had clarity about who they were and who their products were intended for long before they became the companies they are today. And for you to find success, you must do the same.
On the contrary, some of the world’s most unsuccessful brands and businesses have little to no clarity, hoping to appeal to everyone, meaning that they appeal to no one, becoming lost in a sea of competition. This lack of clarity is why half of all businesses fail within the first five years of being open. When you and your business don’t have a clear picture of where you fit in the marketplace, time is given to things that don’t matter; power is given to weaknesses; and clients are left lacking.
The world needs you to find clarity.