Apple’s vision from the very beginning was to make computers that were accessible to a bigger audience. In the beginning, the CEO of Apple, Steve Jobs, had big dreams. But in 1979, when Jobs saw a demonstration of Xerox technology, he realized that his big dreams could become a reality. Jobs later said that Xerox could have expanded and made personal computers just as he did, but their dream was limited to making copy machines for businesses, instead of focusing on bigger, more profitable dreams.
Of course, it takes more than just a dream to succeed, but that’s where it begins. The other part of dreaming is the side of execution. For dreams to become reality, there must be processes and infrastructure put in place to succeed.
So, what does this say about your own big dreams? It tells me that you need three things for your big dreams to work, and here they are:
- Pursue creativity with passion. Creativity not only applies to your product, but to your thought processes, as well. Open minds think of possibilities, and dreaming big is what helped Jobs build the Apple empire to heights that were believed to be impossible.
- Be aware of your competition, not to compare, but to collect data and expand on ideas. Remember, ideas are meant to be built upon.
- Success is ultimately found in the execution of your ideas. Be relentless with the entire process, from dreaming to execution — it’s all important.