Leaders must be experts in asking excellent questions – it’s how we engage with people, draw them out, and it is one of the best ways to help them.

Asking better questions is simply a matter of checking your assumptions and practice. Here are six helps:

  1. Rotate your perspective: What concerns does your customer have? Your boss? Your peers? Others in your work team?
  2. Test different timescales: Near term, longer term. What new problems will come later? Once you make a decision and begin to act, what forces will come up as counter? (As they say in the military, “the enemy gets a vote on your plan.”)
  3. Put on your Project Manager hat: Ask about scope, duration, and resource needs (and what level of focus).
  4. Query about options/alternatives: Compared to what? What else might be considered? Inquire about plan B. What assumptions were made?
  5. Check the emotions involved: Ask how people feel about it – scary good or scary bad? It’s not enough to get the facts, ma’am, you should test emotional content.
  6. Use the WW___A strategy (“What would ____ ask?”): Pay attention to what other leaders ask, and how they ask. Become a student of other leaders. Some people are so good at asking questions they no longer are conscious of why they’re asking. Observe, and when they ask a particularly good question, ask them why they asked it.

Don’t be fearful of asking many questions. Conscious practice will lead you to get better at this critical leadership skill. 

Adam Kirk Smith
Glenn Brooke
25 Years in Retail, Restaurants & Hospitality · Author · Speaker · Coach

Adam spent 25 years in retail, restaurant, and hospitality leadership — managing teams of 60, growing a store from $600K to $2M+, and overseeing guest experience at a corporate level. Author of The Bravest You (endorsed by Seth Godin). Host of two podcasts. 170K monthly readers. Grimes, Iowa.

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