In my business, I consult with lots of business owners and executives who are very talented people. They are highly intelligent and incredibly gifted. Some are fantastic sales people, marketing geniuses, financial gurus, and some have the skill of working their tail off until the job is done. But without a doubt, the strongest skill I have seen is the ability to get out of one’s own way. The strongest performers are undoubtedly those who are able to look themselves in the mirror and say, “this is what I’m good at and this is what I’m not that good at”. Then, they focus their efforts on 10X’ing their strengths and delegating their weaknesses to someone more suited for the job.
I once heard delegation defined as “assigning a task to its rightful owner”. I love this. I try to think of this in my business, which is why I believe that if you are striving to achieve ultimate success, you need to examine your own skillset and determine if you are the “rightful owner” of each of your “jobs”.
This is more relevant than ever in the area of social media. So many entrepreneurs and successful people feel a strong attachment to their social media presence. But, I would urge you to consider that you may not be social media’s rightful owner for your business.
So, what if you’re not the right person? Here are some effective ways of delegating social media:
Hire a social media virtual assistant
You can find incredibly talented social media managers on sites like Fiverr or Elance for example. As long as you are prepared to put in the upfront work to explain your personal or corporate voice and tone, then you can comfortably entrust this job to an outsourced professional.
Outsource to a social media marketing agency
For projects that are a little larger in scope or for a larger business or brand that is looking for a more substantial ROI, consider delegating your social media to an agency or consultant who specializes in the matter. A good agency should be knowledgeable about each medium and can provide a strategy that includes specific tactics for each social network you will be using.
Evaluate your existing team
Take a look at your current team. There may be someone who already knows your business and understands your vision and has the skills to take on this project. You may realize that they are currently working on something of which they are not the rightful owner. Sometimes, it means redefining your team’s responsibilities. The initial effort will be well worth it, since you’ll be putting your people in the best position to be successful.
Do a personal audit of your skills and the hats you wear in your business. Make an honest assessment as to your responsibilities and decide if you are the right man for the job.