If you’ve read Good to Great by Jim Collins, then you know that good is the enemy of great. Actually you could probably figure that out without having reading the book. In this book, Jim shows the results from extensive research him and his team have done. They elaborate on the differences between good and great companies. Some surprising finds in this book for sure. Not really where I’m going with this post, though.

As you know, people tend to become complacent and settle for good when being great takes just as much effort or maybe just a little more. Finding out what your strengths are can really help you achieve greatness. This way you can focus o those things that you are great at and hand off things to others that are great in other areas. I’m starting to wonder if “well rounded” is something I even want to be. I don’t want to be terrible at things, but there are some areas that I know I will just be good at. And yes, that’s fine with me.

For instance, I know I’m “good” at speaking in front of audiences, but I know I’m a lot better at writing. Or, I know I’m “good” at the execution of an idea, but I’m “great” at coming up with ideas.

Those are just some examples of some things that I know I should focus on over some other things that I know I’m just “ok” at.

Finish this:

I am good at __________.

I am great at __________.

Adam Kirk Smith
Adam Smith
25 Years in Retail, Restaurants & Hospitality · Author · Speaker · Coach

Adam spent 25 years in retail, restaurant, and hospitality leadership — managing teams of 60, growing a store from $600K to $2M+, and overseeing guest experience at a corporate level. Author of The Bravest You (endorsed by Seth Godin). Host of two podcasts. 170K monthly readers. Grimes, Iowa.

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