The first way that people can be nicer is by being nicer in their businesses.
There are two ways that people can operate their businesses — with a takeaway or giveaway mentality. In my experience, I have found that businesses grow much faster when they are more generous with customers than when they are always stingy. In fact, in an interview I did a few years back, I attributed giving things away for free as a key factor of my success; I believe in it that much.
Business people, it’s okay to give some things away for free every once and awhile. Of course, I’m not saying to give everything away for free, nor am I saying that you shouldn’t make money — that’s not what I’m saying at all, actually. But what I am saying is that being nice in business is the best way to get more attention from a new audience, and it creates better relationships, no matter what business you’re in. When you begin thinking long-term rather than short-term, and you see every action as an investment rather than needing an immediate return on it, then you are well on your way to finding what it means to be generous in business. If you’re wondering if you should be more generous or more stingy with your next business decision, I would choose to error on the side of being generous.