You should use twitter updates to engage your readers. Updating frequently keeps you in the top of people’s twitter timelines, so more people see your twitter updates. Doing this equates to more people following you. Using twitter updates to engage readers and to get more twitter followers is another thing that not many people think about, but it’s necessary to have success with twitter. It’s good to do a mix of tweets with links and daily happenings that others might enjoy to read through. Now, if you don’t have anything good to tweet, you can still talk to others and build both new and old relationships. This side of using twitter lets your followers know that you are listening and helps you know your audience in deeper ways. It’s so important.
To make social media social, you need to know what others are doing with their own lives and reply to any questions that others may have. This allows you to use twitter updates to engage your readers.