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viral

Chewbacca mask mom

Adam Smith | June 6, 2016 | 2 Comments

2 Reasons That the Chewbacca Mask Mom Viral Facebook Live Video Is the Most Watched Ever

If you’ve been on the internet only for a minute over the past month, then you’ve seen the Chewbacca mask video posted by Candace Payne. It quickly became the most viewed Facebook video ever, and the amount of views continually grows every day. (She’s such a happy Chewbacca!)

I have found that the differences between her video and other viral videos that have been posted are anything but subtle, so I wanted to share with you what I saw. Here are the two main differences that separates her video from everyone else’s:  [Read more…] about 2 Reasons That the Chewbacca Mask Mom Viral Facebook Live Video Is the Most Watched Ever

Courtney Gordner | February 7, 2014 | 6 Comments

How to Write a Post That Will Go Viral

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Every writer’s goal is to craft memorable posts that reel people in and leave them feeling like what they wrote made a difference. But, if you are ready to go beyond impacting your current audience by creating something that goes viral, we have pulled together some tips that can help you!

Great Content
It’s true, content is king. Think about the most recent post that you actually shared, versus those you didn’t read (or deleted as soon as it was in your inbox). What was it all about and what enabled that specific post to make the cut? Mashable noted, that people want to share things that make them look smart, while also honing in on “triggers” — stimuli like sounds and sights that remind people of related products and ideas. According to Upworthy, quality content is being delivered if you can answer yes to these three things:

  1. Is the content substantive, engaging and maybe even entertaining?
  2. If 1 million people saw it, would the world be a better place?
  3. Does the content actually deliver on the promise of the headline?

 

So, as you begin mulling over your next post, apply those learnings to your idea. Make sure it’s fully developed and will resonate with your audience. Let these things guide you as you formulate your post.

Compelling Imagery
Even if your content is great, if it greets people as a huge block of text, they might be deterred. Break up the copy with relevant images, like this post about the history of the Mustang, where they placed pictures throughout their post. Whether it’s a stock image or an infographic you develop in correlation with the post, if it helps tell the story, it’s a huge value add. Sometimes, a picture truly is worth a million words!

Improved Writing Style
While what you are doing now might be working, think about how you can improve your writing style. Copy that is concise and easy to digest is powerful copy. Get to the heart of what you are trying to say faster by using examples, which also makes the piece more relatable. Do you have some key facts you want to drive home? Use bullet points to draw attention to them.

Attention-Grabbing Headlines
Don’t underestimate the power of a strong headline. Neil Patel of Quicksprout.com has some criteria that can help. Develop a headline that is four things all at once: useful, unique, specific and urgent. Carefully consider every word you choose and piece it together to make a headline that quickly conveys what the reader will gain by reading your story.

Time to Advertise
Once you have a headline to accompany your post, it’s time to promote it. Whether it is through Facebook ads or simply sharing the link via social media, every avenue used helps to increase visibility. Posting it on Facebook, Twitter and LinkedIn is a given, but also submit it to sites like Reddit, Digg and StumbleUpon.

Blast it out to your friends, who will also help you in your effort. Have you thought about issuing a press release or asking other bloggers to help promote the post? Think outside the box to get the ball rolling.

Remember, the word “viral” is all relevant. If you are accustomed to getting 200 “likes” per post and you get 1,200 on your next one, consider yourself a success. If you don’t succeed at first, try again. Applying the guidelines listed above to get people’s attention and entice them to share, will put you well on your way toward viral fame, which will make a bigger impact in your readers’ lives.

Have you created some great content that went viral? Tell us about it in the comments below!

Photo Credit: Tim
YouVersion_Tommy_George

Vincent Russell | December 22, 2013 | 2 Comments

Software Engineer – Tommy George Interview Part One

This week I would like to begin a two-part interview series with my dear friend, Tommy George. Tommy works as a software engineer for YouVersion, the Bible app, or what he refers to as an “Awesomizer”. He and his wife Laura have been married for almost six years. The purpose of this two-part interview series is to take a look into the life of a fellow creative, see what inspires him, and take what we can from his life experiences and insight.

 

YouVersion_Tommy_George

Where are you from?

I spent the majority of my life near Memphis, Tennessee and still call it home. For the last two-and-a-half years, my wife and I have been in the DFW area here in Texas.

Tell us about your upbringing.

I am the oldest of five siblings. My parents were the ‘cool parents’ to my friends and my grandparents were awesome. I hung out with my cousins every now and then and family was important. My family wasn’t “well off” by any means, but we always had what we needed and sometimes a bit more. I was home-schooled from first-grade on, but due to some “paperwork issues”, I ended up getting a GED on my own, rather than a diploma. I didn’t have a rough life, but I definitely learned about working hard and the “value of a dollar”.

What inspired you as a child?

As a child, it was the usual things that inspired me- cartoons, video games (Atari & NES) and my dad who could do anything awesome. I didn’t realize the effect that music was having on me until later, but music was almost always around somewhere, too.

Growing up, what did you want to be?

My dad. A ninja. A superhero. A rockstar. A prodigy. An ultracool computer hacker. A speed-reader.

Growing up, who was your inspiration?

Which year? Haha. For a long time, it was my dad. He was in the Navy, and knew so much about fighting, survival, helicopters and had cool stories about rescuing people. He played Legend Of Zelda with me a lot. He was definitely my hero. Outside of my parents and grandparents, as I grew up, I think the next main “creative” inspiration came from musicians (especially the ones I got to meet). I learned guitar, started/joined bands and still play. In my personal life, it was pastors, people around me in the churches that my family attended, youth groups I was in, et cetera that were inspirations. Then there was the Internet. In my teens, I suddenly had access to an overwhelming amount of information, culture, communities, and design.

At what age did you find out what you truly wanted to do in life?

I’m not sure this has happened yet! I know what I love doing now, but “in life” has such a definitive weight to it that I can’t say I have it pinned down. I’m such an adaptable type person (I’m an ISFP) that I have trouble nailing down what I think I want to do “in life”.

Concerning technology – I was about seven or eight when my cousin came to my house and used our computer (pre Windows) and called me over to show me something. It was this text-based thing that would ask questions about favorite colors, sports, et cetera. It would then spit out ridiculous remarks about how terrible my answers were. He told me that he made it himself in “BASIC”. That was astounding to me — that he could easily make the computer do something so silly or whatever he wanted. I was too young and had no resources to continue learning to program a computer at the time. So when he left, the magic left with him — but, I picked it back up a few years later when I better understood how to teach myself.

Concerning music – I remember that I was 13 when I had the epiphany and sudden rush of “THIS IS IT!” while tinkering with a friend’s guitar. I followed through on that.

Some time during high school was when I heard that some churches were actually hiring and paying IT staff with positions like “Pastor of Technology”. At the time, I had not been in a place where that was possible. My friend Keith still remembers me telling him that I wanted to some day have the title, “Pastor of Technology”.

It’s a lot of folks’ dream to “be independently wealthy, and stay on the couch all day” — but if that’s possible at all, something else has to come first. I knew I wanted to do something to support and make ministry awesome, utilizing technology and I didn’t want to have to “do something else” just to pay the bills. It wasn’t until a few years ago that I was able to combine my loves with YouVersion and still pay the bills.

As an example of “knowing what I wanted” and being wrong- For at least a whole summer, a friend and I had it all figured out. We were going to be a professional extreme-sports team, doing inline and BMX freestyle. We wanted to be sponsored by Barq’s Rootbeer. I stuck with skating for a long time, but it didn’t take long to decide that I wasn’t interested in doing that for life.

With all that said, I think my journey has been similar to most. I had some time in my teenage years where things began to solidify. I took opportunities to try a lot of different things, and decided what I liked a lot and what I never wanted to do again. I’m still trying things. That’s something I try to encourage other people to do, especially if they’re unsure of life. If nothing else, you’re learning what you don’t want to do.

“The most important thing is to try and inspire people so that they can be great in whatever they want to do.” – Kobe Bryant

Stay tuned next week as we conclude this two part series. We will be taking a look at what inspires YouVersion’s Tommy George, how he stays creative with YouVersion and we will have some other great content for you as well.

You can find Tommy on Twitter here!

Who or what inspires you creatively? Growing up, who or what was your inspiration?

Featured image photo from: www.lornawestonsmyth.com

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