Welcome to Part 2 in the current Thursday series, “Maximizing Your Personal Brand.” Last week, I laid the groundwork with two important ideas. I’d recommend reading that post first, if you haven’t already; but I’ll summarize those two important points here:
Nonverbal communication includes more than expressions and hand gestures.
Some facets of what can only qualify as nonverbal communication are choices we make before we ever even leave the house; yet once we do encounter people, they will be summing us up and making decisions about us based on those choices. And, right or wrong, fair or unfair, the judgments people form will affect the impact of our spoken message.
You are your own personal brand.
Just as any company or organization must carefully develop a strong, clear, positive, unique and memorable branding identity, so must individuals if we are to stand out and be successful in an all too “samey” world. Likewise, we as individuals must treat our personal brand as an investment, devoting adequate time and resources to making sure it remains strong and relevant.We must treat our personal brand as an investment, making sure it remains strong and relevant. Click To Tweet
In last week’s post, we talked about the impact that the right clothing and eyewear have on what our personal brand is communicating to the world. Today, we’ll add another.