In order to find what information people retain, a marketing researcher asked university students to give a one minute pitch to their class. The most interesting discovery was that only five percent of students remembered statistics from the presentations, while a whopping sixty-three percent of students remembered the stories that were shared.
While we need both statistics and story to communicate effectively, it is in fact story that sticks more often than not. And as content producers, we all want our messages to be remembered, because that which is remembered is also applied and shared.
After hearing this, if you’re now wondering how to form story into something remarkable, here are a few thoughts: [Read more…] about Story Is Remembered Far More Often Than Statistics