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Adam Smith | April 2, 2018 | Leave a Comment

Story Is Remembered Far More Often Than Statistics

In order to find what information people retain, a marketing researcher asked university students to give a one minute pitch to their class. The most interesting discovery was that only five percent of students remembered statistics from the presentations, while a whopping sixty-three percent of students remembered the stories that were shared.

While we need both statistics and story to communicate effectively, it is in fact story that sticks more often than not. And as content producers, we all want our messages to be remembered, because that which is remembered is also applied and shared.

After hearing this, if you’re now wondering how to form story into something remarkable, here are a few thoughts: [Read more…] about Story Is Remembered Far More Often Than Statistics

Adam Smith | May 29, 2017 | Leave a Comment

Story Is Your Best Marketing Strategy

Want people to buy your product? Stop trying to sell them on what the product is, and instead, try telling them what people are saying about your product.

This being said, here is what people are saying about my new book, “The Bravest You”:

“In a world of online criticism, trolls and constant invitations to create a fake social media version of yourself, The Bravest You dares you to live differently. You’re the only you we’ve got, learn how to love that truth with this book.”—Jon Acuff, New York Times bestselling author of Do Over

“Too many of us live in the shadow of fear, letting it steal our happiness and human potential. Adam Smith’s book is a welcome antidote—a practical guide to living courageously that anyone can follow.”—Marshall Goldsmith, executive coach, business educator, and New York Times bestselling author of Triggers: Creating Behavior That Lasts and What Got You Here Won’t Get You There

“Your greatest fears and challenges will lead to your greatest accomplishments and triumphs if you have the courage to keep moving forward. The Bravest You shows you how! Read it and leap towards your destiny.”—Jon Gordon, bestselling author of The Energy Bus and The Carpenter

“Courage is fundamental to human life and accomplishment, yet it is completely learnable. In this book, Smith gives readers specific action steps they can take to fight fear and make bravery a reality in their lives.”—Sydney Finkelstein, professor, The Tuck School of Business at Dartmouth College, and bestselling author of Superbosses

“If you’ve ever held yourself back or played it safe, you know the toll that fear and conformity takes. You owe it to yourself to live a life of meaning and impact. The Bravest You shows you the path forward.”—Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University’s Fuqua School of Business

Wow, my new book releases tomorrow!!! Tonight is the last night to get your freebies when you pre-order the book. Make sure to post a pic when you receive your copy with the hashtag #thebravestyou. I’d also be grateful if you take a few minutes to leave a review of the book on Amazon and Goodreads once you read it.

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Okay, that’s it. Let’s do this!