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Companies today are concerned about attracting and retaining individuals who are between 20-35 years old. By 2025, this age group will comprise 75% of the global workforce. When the global marketing firm McCann WorldGroup surveyed 7,000 Millennials in 2011, it found more than 90% of those surveyed rated “connection and community” as their greatest need. Community is that important! As the researchers put it, “to truly grasp the power of connection for this generation, we can look at how they wish to be remembered. It is not for their beauty, their power, or their influence, but simply for the quality of their human relationships and their ability to look after those around them.”
We can see from this research that what the world needs more of is us. People don’t need a new break room, or more money, or more perks to make them happier – people need you and your relationship. They need your story, because your story matters. Telling it allows you to reach out and begin new relationships. Your story matters, because that’s what gets you in the door.
In order to help you build better relationships, I have compiled a list of five thoughts to help you share your story in better ways than you ever have before:
[Read more…] about #063: Your Story Matters If You Want to Build Community