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Story Is Remembered Far More Often Than Statistics

Adam Smith | April 2, 2018 | Leave a Comment

Story Is Remembered Far More Often Than Statistics

In order to find what information people retain, a marketing researcher asked university students to give a one minute pitch to their class. The most interesting discovery was that only five percent of students remembered statistics from the presentations, while a whopping sixty-three percent of students remembered the stories that were shared.

While we need both statistics and story to communicate effectively, it is in fact story that sticks more often than not. And as content producers, we all want our messages to be remembered, because that which is remembered is also applied and shared.

After hearing this, if you’re now wondering how to form story into something remarkable, here are a few thoughts:  [Read more…] about Story Is Remembered Far More Often Than Statistics

Adam Smith | February 9, 2013 | 10 Comments

Social Media Statistics 2012 Infograph

2012 was an interesting year for social media. Some networks grew, some diminished and new things happened every single day. There was twitter, facebook, google plus, pinterest, instagram and even more that captured our every thought.

Below is a very interesting infograph on social media statistics for 2012. Check it out… 

[Read more…] about Social Media Statistics 2012 Infograph

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Hi, my name is Adam Smith and welcome to asmithblog.com. I am the author of the book, The Bravest You. Because of my work as an entrepreneur, consultant, writer, and speaker, I have been named a top industry influencer by American Genius. I live with my wife, Jasmine, and three children in Shenandoah, IA.

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