With the Holidays coming up, a lot of social media marketers are trying to drive traffic to their sites. Whether it is with holiday stories or contests on Twitter and Facebook – everyone wants to be a part of the madness. A great social media platform to utilize during this time of year is Pinterest. With over 70 million active users, it’s no wonder that marketers are trying to make the most out of this social network.
The most important aspect of Pinterest are the pins. Users mainly ‘repin’ pins, so as a marketer your goal is to not only share pins, but to create pins that your users will share with their followers. Unfortunately, creating sharable pins isn’t as easy as it sounds, but here are a few more helpful Pinterest tips to make your job a little easier.
Pinterest Tips – Words Are Important
While Pinterest may primarily be a visual platform, the fact that there are fewer words makes each one of them even more important! Infographics can be a huge asset on Pinterest, so make the most out of all of the words available to you. One phrase or a bold/catchy statement can really help your pin stick out among the rest. It is a great way for your audience to really understand the meaning of your pin as well. Words on a pin can create a lasting impression and a takeaway idea for your audience.
Let’s say you have a client who sells physical therapy pools. While of course your first instinct is to create a graphic highlighting their products, including words on the pin could be exactly the key to catch your consumer’s eye.
Pinterest Tips – Call to Action
It may seem like a strange platform to do so on, but Pinterest is actually a great way to create a call to action for your product or service. Again, this is where words will come in handy. A call to action can give your followers a reason to share your pin.
Check out the San Diego Zoo’s call to action pin. Try to add the call to action not only to the image, but to your pin’s description as well. It’s always a good idea to try and put yourself in the position of your consumers…would you share your pin? It’s a good way to look at the other side of the equation!
This example is from a company that specializes in investment. Their call to action is to request a consultation. This might be the page they use to encourage people to take the next action. Their comment would feature the benefits that people could gain from a consultation. Once people are interested, the site might make more information registration required so that people can interact and share the beneficial info they find.
Pinterest Tips – Brand Your Image
It may seem like a no-brainer, but when companies get caught up in the creative aspects of Pinterest, they often forget that they are still marketing their company. Never underestimate the power of branding your pins. Including a simple company website, name or even a brand (e.g. the bull’s-eye for Target) will make sure your users know who the pin is from. So when they share it, this will guarantee that even if they change your original description, your overall message won’t be lost.
Pinterest Tips – Keep It Simple
This again may seem like an obvious warning to heed, but too many companies are trying to make Pinterest a lot more complicated than it is. Keep it simple! Pins are meant to be visually appealing.
How often do you find that the best images are the ones that don’t have a lot going on? Big and broad ideas make for powerful messages. Users are going on Pinterest to create their ideas; they don’t want to have to focus on complicated and convoluted data. The best way to really leave an impression is to keep your content straightforward and simple.
Pinterest Tips – Be Creative!
Pinterest is all about letting your creative juices flow! No idea is too big or too small for this platform, which is what makes it so much fun and interactive for users and marketers alike. Ask your followers’ opinions of your content and pins. This really is the best way to make the most out of your marketing efforts.
As you remember to include words and focus on your brand, creativity and maintaining simplicity, your posts will become more visually appealing and desirable to share.
What other ways do you make your pins sharable? Share your Pinterest tips in the comments below!
Photo Credit: mkhmarketing