Being proactive is important because people and businesses who are proactive in the right areas usually win. We can see how this plays out by looking at the differences between successful companies and struggling companies. The differences between J.C. Penney and Nordstrom are apparent — one is always reacting to trends whereas one is setting them. And Airbnb and Uber were proactive in a different way, in that they disrupted their entire markets by seeing what others couldn’t see, and then jumped on their open opportunities. But, all three of these companies offer more than services and products; they all offer great experiences.
From these examples alone, we can see just how powerful being proactive can be in the marketplace. But there are lessons found in these business examples that we can use for our own lives, too. Here are three reasons that being proactive is important, not only for companies, but for each and every one of us: [Read more…] about #109: Why It’s Necessary to Be Proactive