Recently, I have been challenged by social media. When I look at my timeline, it’s full of advertising. (Hence why I unfollow when needed). Now, I don’t mind advertisement, but there is very little actual social engagement going on in most cases. We have made social media a place to launch our ventures more than a place to connect with people for the people. We connect with people because we want something from them. We want their like, we want their retweet, and we want them to know our names and brands. I have never been that type of person. I have met many people throughout my life, but I never use those meeting times to present my product or personal brand, many times to a fault. I believe in organic relationships. If I tweet you and you follow back that is awesome in my eyes, but that’s never the sole goal of reaching out.