Social media marketers should pay attention to Periscope, the newest and most interesting social media platform.
Periscope is a live video streaming platform, allowing users to record videos and broadcast them anywhere and in real-time. Definitely one of the missing aspects of social media, Periscope has broken barriers by letting you do a lot more than video-conferencing with a single person or a small group of people. With Periscope, you can finally broadcast to the masses with a single click.
On its first ten days alone, a million users joined the new social media platform. The demographics appears to be mixed, with different genders, ages, and social backgrounds all coming together to try out what Periscope has to offer.
This, it seems, makes it a powerful marketing tool, with the potential to make your message known to its continuously growing band of users.