We’re awash in information. Name your topic, however obscure, and you can find it online. You can read articles, watch how-to videos, and even get full university classes online, for free. Anyone reading this has access to the information needed to master a skill. (Related note: We need to master the skill of identifying the relevant and trustworthy information from the shoreless ocean of a Google search.)
Reading and watching videos only takes you to the brink of experience. For many leaders the problem is a fundamental addiction to information input. It’s satisfying to learn more, because it takes much less work than actual practice and implementation. We’d rather feed the “high” that comes from reading yet another article about a skill than actually practicing it.
