Social media giant, Instagram, which sits alone at the top of the crowded photo sharing app space, now offers their Application Programming Interface (API) to third party users. It appears they’ve finally joined the social media marketing gold rush. This obviously has far-reaching effects for small business owners, entrepreneurs, and networkers.
With the race to social media supremacy being a never-ending battle, Instagram has officially overtaken Twitter in terms of monthly active users. With Twitter announcing that it had 271 million active users in July of 2014, Instagram jubilantly announced that as of December, it has officially over 300 million monthly active users, overtaking the social media giant.
Of course, Facebook remains right on top with 864 million users. And with Facebook now owning Instagram after a $1B deal in 2012, it seems that there’s just no stopping the image and video sharing site. In fact, Gary Vaynerchuck, co-founder of VaynerMedia and social media expert, thinks that Instagram is following Facebook’s footsteps quite closely. He believes that in a couple of years, everyone will be using it, just like how Facebook has grown today.