Infographics are one of the most effective solutions for delivering your business’ message. When used properly on a business blog, they provide readers with an immersive and visually appealing form to digest information. Certain types of information, especially statistics and data, read blandly amongst big blocks of text. Infographics encourage readers to become engaged in the information, propelled by visual representations that help solidify your message. When used correctly, infographics on your business’ blog can be resoundingly effective. Here are some infographics tips to consider:
Utilize relevant statistics
First ask yourself: what services does my business provide? Secondly, what aspect of society causes my business’ services to be a desirable commodity? Reinforcing why others need your business’ service can be accomplished through relevant data. For instance, if you run a home insurance company, you can highlight how the number of burglaries is increasing in a specific area. Any information on infographics that reinforce your business’ necessity will help convert visitors to clients. Here’s an example from an alcohol rehab facility. Notice how their facts and figures are relevant to their practice?
Choose color schemes that blend well with your blog’s theme
Although information in an infographic is the most essential aspect of them, the color scheme is also important. If infographics stick out like a sore thumb, visitors to your business’ blog will be more encouraged to leave than to engage in the content. If possible, choose infographics whose colors are similar or cohesively matched to your blog’s theme or layout. If you noticed in the example above, that blog used similar colors and the infographic looks like it fits.
Organize information creatively
No one wants a Powerpoint presentation when they read infographics. To avoid your readers becoming bored, be sure to diversify how information is presented in infographics. Include artistic embellishments that are relevant to your business’ niche, with occasional touches of humor if the topic isn’t too sensitive. Get your message across, but also try to sound personable – both in the content of the information and how creatively it’s presented.
Churn out infographics on a consistent basis
Many sites have received significant viral attention from effective infographics, which are shared in the thousands on social media sites like Facebook and Twitter. If readers come to expect quality infographics on a weekly or monthly basis, they will feel more encouraged to tell others about it – usually through social media. In today’s digital age, there are few more proven methods of driving readers to your web site than going viral on social media. Here’s another example from a marketing company that relates to their clients. If you go back and look through their blog, they don’t have an overkill of infographics and the ones they do have, are all relatable.
Place them alongside your contact information
The point of infographics on your business’ blog is to highlight how your particular service should be a desirable necessity. If implemented successfully, many readers will feel inclined to inquire about your services. Placing contact information – like your business’ phone, e-mail or a contact form – will make it easier for potential clients to contact you. Infographics can be great resources for finding new clients and leads.
Do not bloat your web site with infographics
Infographics are a wonderful way to drive potential clients to your business and spice up a blog, but don’t go overboard with them. Use them sparingly yet effectively; one per page is usually all that’s needed to make a point. Quality over quantity matters most when it comes to infographics, which can increase your business’ number of clients significantly if effectively implemented.
Do you use infographics for your blog, or have you thought about it? Leave your thoughts below!
