HootSuite was certainly the first well-known multi-social media management tool to be developed and used by small and large businesses, making its debut in 2008. While it’s a great platform for various reasons, there are also some features that can be problematic for some. One of the biggest downsides to HootSuite is the cost for its more professional features – fifty bucks a month per analytics report after the monthly free one; and using more than 10 team members starts at 18 G’s a year. You could buy a brand new car for that kind of money. Also, Facebook post audience responses- such as likes, comments and shares – cannot be tracked or credited by Facebook Insights when posts are made from HootSuite. Additionally, in my opinion and personal experience, HootSuite isn’t all that user-friendly. It takes a while to figure out how to optimize your social media via HootSuite features – even more so, if you pay for social media analysis and tracking. We all know time is money, so if you have a social media management team – all who need to learn how to use it- then it’s going to cost you even more. This isn’t a HootSuite-bashing blog post — HootSuite is great in a lot of ways and ideal for a lot of people. For smaller businesses and individuals, though, there are Hootsuite alternatives that could work much better for you.
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