This is the third time I’ve sat down to write this article. I outlined it twice, but I keep getting stuck at the same point every time. I feel like I am trying to solve an equation with too many variables, which is why we are going to begin this piece by defining big things and difficult, and we will then move on to the achieving part. [Read more…] about Must It Be Difficult to Achieve Big Things?
A promise does many things for companies. First, a great promise builds trust. Second, a great promise shows that a company believes in themselves. Third, a great promise shows that a brand is tested and true. And fourth, a great promise shows that companies care about the consumer.
Here are a few of the best promises and guarantees available to consumers, today: