“I just thought of this wonderful idea and I need to start a company to capitalize on it. What should I do next?” I am frequently asked this question. Most aspiring entrepreneurs assume that an exciting idea is the “trigger” to starting a company. As we’ve seen, the notion that great ideas make successful entrepreneurs is a myth. It is therefore incorrect and dangerous to assume that the answer to “when” is whenever you come up with a great idea.
Great ideas and the subsequent enthusiasm that comes with them are simply not enough to sustain someone through the arduous process of starting a company. [Read more…] about It’s Not When, It’s Whether