With millions upon millions of websites out there, it can be hard to stand apart from the masses. To draw more consumers to a site, there are quite a few techniques that marketers employ. One very common and often overdone method of driving up traffic is having a contest on your website. At first glance, contests can seem like a good idea, but like anything, there’s a time and a place for them. Let’s look at when it’s appropriate to have a contest on your blog and more importantly, how to go about starting one.