These days, the emphasis on good content is immense. Look around, and you will find a surplus amount of “wholesome content”. That is because businesses worldwide now acknowledge the cumulative power of content.
The phrase, “content is king” is floating around board meetings and brand campaign discussions worldwide. Originally, content marketing was just a way to set your brand apart from the competition. Now, it is a necessity.
Content marketing is now a make-or-break factor for any business. Zazzle media found out that 60% companies struggle to produce content consistently, and 65% find it to be a challenge to produce engaging content.
That leaves you with the question: why should I try doing something I don’t know if I am good at? The answer is simple. Content marketing has benefits you can cash on. Not easy, for sure. But has anything good ever been easy?
How would content marketing help your business?
1. Helps you grow brand awareness
Everyone appreciates a superhero entry. Content marketing basically allows your brand to create a niche for itself in what may appear to be a saturated, highly-competitive market.
When you speak of brands that have made it huge due to content marketing, you cannot rule out Hubspot. Hubspot, using content marketing, created an educational niche regarding content sharing.
There are various companies out there who have managed to create a dedicated space for themselves online, with the help of astute and effective content marketing strategies.
2. Helps enhance your conversion rates
Unless some strategy involves a healthy return on investment, you may not be interested. But that is the deal with content marketing; it is revenue generating along with other benefits.
Content Marketing Institute found out that 61% of online US consumers were more likely to make a purchase after reading a blog. To back this up, ABG Essentials found out that content marketing provides conversions rates about 6 times higher than all other digital marketing methods.
3. Better content, better ranking
Your SERP (Search Engine Result Page) ranking matters to the growth of your online business. It is basic knowledge that if you put out better content, more people will visit your site, which in turn means better ranking.
The higher you rank, the more people will visit your site, and the cycle continues in your favor. In order to get people interested, post relevant content that lures in their attention.
4. Better leads generation
A study byKapost shows that investing in Content marketing yields 3 times more leads per dollar. Content basically has far reaching effects. Content essentially can establish itself as a prime lead generating factor for your online business.
When you offer good content, people want to have more of it. And the main goal is to bring people to like you, not push them to do so. If you are insistent on them subscribing to your newsletter, chances are they never will. Instead, offer them good, wholesome content, and let the magic unfurl.
5. Content can be easily shared
You must have heard of content going viral. But how does it happen? It is simply because the content you have created is so magnificent, that people cannot get enough of it.
And when people are given something like that, they share it. Case in point: Dove’s Choose Beautiful campaign which encapsulated the everyday struggles a woman has to face. Owing to the relevance it had with the artificial standards of media-fueled beauty women have to face, the campaign was an instant hit thanks to share options across social media platforms.
6. Enables you to showcase your expertise
When you share content that is relatable and effective, it helps establish a sense of expertise among your audience. Also, everyone likes a bunch of data that has been assembled systematically for their convenience. That basically is the benefit of the Internet–all the information in the world, in one place.
When you do the research, and then put out useful content, your audience will love it. Not only will they follow your content diligently, they will also consider you to be an expert, and reach out to you for more. And that’s more engagement for your business.
7. Content supports other digital marketing strategy
Consider content marketing to be more of a Midas touch. Anything that is not seemingly working in your favor works with content marketing by its side. Basically, great content marketing offers a different perspective to mundane activities.
Businesses deploy various digital marketing tools, but not all fire. In fact, some backfire horribly. In case you have invested quite a lot, and do not want your deployed tool to fail, you can pair it up with content marketing, and enhance the quality immensely.